“Crafted with LOVE by HAND…” Add Dominoes to a growing list of businesses that are emphasizing the hand-crafted means of certain products, whether it be a finely hand-crafted beverage from the local barista or a hand-sown dress from a local merchant. Is this an oversell, an artificial infusion of altruism in the production of goods? I think not.
The primary and ordinary means whereby we love our neighbor is through the production of goods and exchange of skilled labor. Of course labor is motivated by the paycheck, but the paycheck essentially symbolizes the value placed on goods and labor by the one receiving them. Sure, there are some who begrudgingly fork over more money than they’d like for a transmission repair and other undesirable obligations, but even that exchange is voluntary because of the value of transportation and our lack of expertise in the specialized labor the car mechanic offers. The exchange is still voluntary, and thus represents a mutual respect, and dare I say, loving affirmation of one’s goods and services.
We love our neighbor by trading with them. Such exchange benefits both parties and at the same time brings about flourishing in a way that exceeds the sum if the mere parts. As I ate my Dominoes pizza, “crafted with LOVE by HAND,” I used the opportunity to reaffirm to my daughter Kira (9), how we are enjoying the sum of much labor in the entire process of the production of our pizza. Many exchanges took place and neither of those little exchanges had us particularly in mind. I reminded Kira of a short story I previously read, I, Pencil.
Dominoes had us in mind, and thus made incarnate the creative genius of the mind. This process involved some level of research and development as well, all to make incarnate a product that would serve the pleasure of consumers. This is loving one’s neighbor. The value I asses on the pizza is made incarnate through a means of exchange, currency. Currency is generally only acquired when I serve others, who place a value on my goods and services. The circle of exchange expands and you have a civilization built on meeting the needs of others – essentially loving one’s neighbor.
So, yes, Dominoes is correct in affirming that the pizza that served me quite nicely was indeed “Crafted with LOVE…”
© 2013, Rick Hogaboam. All rights reserved.